PANTONE COLOR OF THE YEAR 2021

Why the industries especially Fashion and entertainment industry eagerly awaits for Pantone LLC to announce the "Color of the year"

Every year Brands and hubs eagerly await the "Color of the Year" announced by the company Pantone LLC. In the year 1963, the company introduced the Pantone Matching System (PMS), which is, simply put, a standardized color reproduction system.

Color of 2021

The union of an enduring Ultimate gray with the vibrant Yellow illuminating expresses a message of positivity supported by fortitude. Practical and rock-solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel discouraged and uplifted; this is essential to the human spirit.

- Leatrice Eiseman, Executive Director of the Pantone Color Institute